REVIEW: v0 by Vercel
Hey, everybody. Welcome to Prompt and Circumstance. I'm David.
Ilan:I'm Ilan.
David:And today, we're gonna talk about v0. Alright. Our agenda today is to go through a live demo of v0, an in-depth review of it, and finally, whether or not we're going to recommend it for our listeners. So, Ilan, before we start, what's new with you?
Ilan:Well, I actually had a pretty funny story that happened literally right before we recorded. I was going through Facebook Marketplace and I saw something that really caught my eye. I actually sent it to you cause it was pretty funny. This was an ad for a Hummer h one where the person clearly used ChatGPT. And the reason I know they clearly use ChatGPT is the first line of the description is, here's a draft for your Facebook Marketplace listing for the 1996 Hummer H1.
Ilan:I mean, it was bound to happen. You know, we're in the age of ChatGPT and and good to see that people are are leveraging these free to use AI tools. But, yeah, you know, the the level of editing there, I I thought was top notch.
David:Top notch. Yes. I think there's also the markdown that showed up in there as well. Right. When you copy paste from GPT, it'll it'll carry that over.
David:But it is very exciting to to see that there's tremendous adoption of these kinds of tools. You know, at at the gym, I hear people talking about GPT, and and it wasn't maybe two years ago and change where, you know, I was the weirdo who's talking telling everybody, you gotta try this out. It's gonna change your life. Right?
Ilan:Yeah. Absolutely. I think ChatGPT is at over 500,000,000 weekly actives. I had the same experience on the train earlier today. I was going into the city and ended up in a conversation with the person behind me who was talking about his company and how they're having to completely pivot their tire sales strategy around ChatGPT.
Ilan:And it's actually kind of fascinating to to listen into. He was talking about how they have a per seat model, but it doesn't make sense for them anymore because with ChatGPT, they can reduce the number of people who need to use the product because it can make each person way more efficient. He's like, yeah, we're having to rethink how are we gonna price this whole thing because if you don't need 50 people to use our tool because you can do the same work with five people, then we need to somehow come out whole on the other side too.
David:Yeah. It's it's remarkable how transformational these transformers are. Let's get into it. In fact, pricing is gonna be one of the things that we'll be looking at looking at v0.
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Ilan:It's an amazing offer, an amazing opportunity for you to gain independence and have something that you can fall back on in case the worst happens or even for you to grow into and run your own company.
David:Vercel was founded in 2015 by Guillermo Rauch, and it was originally called ZEIT. It was only in 2020 that it was rebranded to Vercel. And most recently, this company is valued at $3,000,000,000
Ilan:That's a lot of tokens, David.
David:That certainly is. Yeah. So that valuation came in series E last year in 2024. And v0 is one of the many products that this company has to offer. In fact, they call it v0 because it's meant to be the beginning of of something that you would create.
David:It's v0 of whatever your product is gonna be.
Ilan:David, that's super exciting. And I was super excited to use this tool. Do we wanna give people a quick live demo to show them how the tool works?
David:Yeah. Let's do it. So here's Vercel. It its landing page is not unlike that of other prompt oriented products. So at the very center, it's saying, hey, what can I help you ship?
David:Which pretty awesome, very much geared towards what it's trying to do, which is to create products. So at the very center of it is a giant prompt box. And down below are examples of projects or products that others in the community have made. So what I'm going to do here is try to build something live. Let's go ahead and do this.
David:You know, what's what's an interesting problem for me is that as we go through this, I have this lovely rundown that you put together for us, and I can't see it. In fact, I would like very much to be able to flip through the rundown, and, maybe why don't we make an app that'll do that?
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Ilan:So David's typing in here. He's he's doing some on the fly prompt engineering. So he's telling Vercel to make an app that will take an input of bullet points that compose a rundown for a podcast and provide the individual bullet points as cards that the user can flip through. As he continues, I'll I'll let you know. But, again, for those on audio, the interesting thing that you see in v0 when you pop into it compared to Replit or, you know, some of the other tools out there is you immediately get from the community.
Ilan:So it's kind of giving you these options to see what other people are doing with the tool. Alright. David, you submitted your prompt. What's going on?
David:So it is it's just going. It didn't say anything much. It may it made a a little project plan, and it just got to work coding. So here we are. It looks like this is a TypeScript or it's a JavaScript.
David:It's some kind of script, and it's just going ahead and and creating all the various different components. And here we go. So it's ask it's asking me to provide the rundown. Okay. Well, let's see let's see what it does.
David:Let me go and grab a rundown.
Ilan:Amazing. By the way, that was real time, guys. This literally worked in, like, I don't know, David, what was that? Thirty seconds, one minute to give us something to try out here.
David:Yeah. It was really quick. But does not copy over any formatting.
Ilan:Let's see what happens if you just create the rundown like this.
David:So here we are. Well, first of all, the styling's not bad. I think it uses the the styling that Vercel seems to like, which is that that Chad CN styling that we that we see often. So here, it's it's showing me the card, and I'm gonna go ahead and I need to start the met the the timer manually, it seems. So off we go.
David:Nice looking timer. And I've got the 24 cards here. Then let's go ahead and flip through it. That's pretty good.
Ilan:I did notice that it restarts the timer.
David:It restarts the timer. Yeah. That's fun. Look at that.
Ilan:This is pretty good.
David:This is good. So what happens if I go all the way to the end? Let's go ahead and and do that. See if the closing here, and and that's it. Oh, I I have a start over button at the at the bottom.
David:Okay. Well, look at that. I think it I think it managed to to one shot that that solution.
Ilan:That's pretty impressive. I have to say that one of the most impressive things that I found about v0 was how quickly it does work. You know, having used Replit before, which takes a little bit more time, it's a little bit more thoughtful. You know, they they always come to you with an estimate like, hey. I'm gonna take two minutes to come up with a plan and then ten minutes to give you a first working version.
Ilan:As v0 is like, I'm thinking for six seconds, and then in forty five seconds, you're gonna have a usable app. It's pretty cool in in that respect.
David:It is pretty quick. I'm gonna try to up the level of difficulty here, and I'm gonna say turn this into a native Android app. What's your bet on how successful this is gonna be?
Ilan:I'm giving it I'm gonna I'm gonna give it pretty long odds here, David.
David:Now I am not an Android developer, but I really wonder whether it's able to to do this because it would in order to run Android applications, you need a a Java virtual machine, something like that. And I'm not sure whether it's able to do that here or if it would provide me with something that it it would say, alright. Take this out to some other application and and run it there.
Ilan:Yeah. That's actually a really interesting thing to see. Let's see what happens. I think this is gonna take a little longer. So while it's running, we have some categories to go through to to think about this app.
Ilan:So the first category here is worst feature. Oh, David, what is your worst feature about v0?
David:I would say that the mobile friendliness of the web page is limited. Now that might be asking a lot, but some of v0's competitors have a mobile app. So I tried using this with my phone on a web browser and I found it to be difficult to navigate. And oftentimes, I would get lost. So for example, if it would generate the code and I want to get back to prompting, it was not obvious how I how I would do that.
David:I found out I had to swipe down from the top, which is really counterintuitive to me. How about you?
Ilan:Yeah. That's an interesting one, David. I found that thinking period to be really frustrating. Because if you actually go back up and open up where the click the little carrot next to where it says thought for six seconds or whatever, you'll see that you actually can see the entire thinking process of the tool of v0. And funnily enough, Guillermo Rauch, he was on Lenny's podcast this week.
Ilan:And when he was talking about the tool, he's like, oh, yeah. You know, you read through what the tool is thinking. It tells you exactly what it's thinking, and then this is your moment where you can, like, pause it and tell it that, hey. Actually, you're not going in the right direction. You can stop and kinda start over, re prompt it to get in the right direction.
Ilan:But if it thinks for six seconds, like, that's not enough time for you to even read the first sentence of that text, let alone the entire thing, process it, think about whether it's doing the right thing or not, and then go back. I understand that speed is one of the features that you can bring to your product, and, you know, we talked about the the speed of this one. But I found it really frustrating to not be able to really stop it and and get some give it some feedback before it just goes and starts building something without even having full you know, giving me a full complete idea of where it's going.
David:It's very eager to serve.
Ilan:It's so eager. So so eager. And I don't know about you, David, but I've worked with developers who are kind of like this. You're like, hey. Here's a half formed idea that I'm thinking about.
Ilan:And then the next day, they're like, yeah. I spent, like, the last thirteen hours coding your your thing. It's like, woah. Woah. Woah, buddy.
Ilan:I just wanted to have a conversation about this first.
David:Well, now now you can have hundreds of developers just like that.
Ilan:That's right. It looks like it came up with something here. So where where did we end up?
David:I'm not sure. Okay. So to run this app, I need to go and and do stuff. So this is where this is where you need to have some technical abilities here. Right?
David:Because it is telling me to use node package manager, which, you know, thankfully, I know a little bit about that. But to somebody who is a nontechnical person coming into here and seeing this instruction, to run this app, create a new React Native project, and here's the command. Yeah. Node node package command. Just go ahead and copy paste that into your CLI.
David:So it's it's just not going to be so friendly for the nontechnical person.
Ilan:But this actually can get into a little bit of a deeper review. Both of us tried this tool out this week and tried it out with different problems that we'd been working on. And I thought that I would share my experience here with vZero because I thought that it was pretty instructive to how it works. This week, I what I tried to do was build a tool that I've had in my head for a really long time.
Ilan:Like, two years, I've had this thing in my head where every year I play fantasy basketball. And every year, I try to think of a really fun way to select the draft order. And one time, I found a super cool tool called hundred yard brush. It's meant for fantasy football, and you put in team names for your fantasy draft, and then you have little animated characters that run across the screen. It's kind of tech mobile styling if you played that game from kinda late eighties, early nineties Nintendo.
Ilan:And I was like, there should be a basketball version of this. I'm gonna call it 50 showdown. Players will shoot threes from around the three point arc, and whoever gets to 50 points first will end up being first in the draft order and so on and so forth until everybody has crossed that threshold. But I have zero experience building anything visual, no kind of animation skills or anything like this, even though I've done a little bit of programming on the side. So I tried to build this in in v zero, and I also tried to build it at the same time in Replit as well just to compare the two tools, see how it goes.
Ilan:And v zero, I gave it a much longer prompt. This was something that, again, I took out from that interview I mentioned earlier on Lenny's podcast with the the founder of Vercel. And some of the things that he mentioned were given a lot of context, take it through the steps you want it to go through. Also, screenshots is really helpful with v0. It's really meant to work off of a design that that the user comes to it with.
David:So that you can you can add a a Figma design or import something from Figma as part of this.
Ilan:Yeah. Exactly. I really do think that's something that is kinda cool about v zero. Right? They they're really thinking about that type of user, somebody who's a little bit more design oriented, but maybe wants to build something.
Ilan:And a lot of the examples that he gave of people who are doing the coolest stuff at Vercel with vZero because they dog food the tool themselves is our designers who have a little bit more of, a technical background. So anyway, gave it a bunch of context, shared a bunch of screenshots from this tool that I was comparing to.
David:And it took some like you need to give it a you need to give it a PRD.
Ilan:You basically do. If you give it a full PRD and this was another takeaway. Right? It's kind of the more technical you are, the more not just technical, but precise you are. Guillermo Rausch, he used this term tokens in the interview a lot.
Ilan:And what I took that to mean was not tokens in the ChatGPT API sense, but precise words that would explain what you mean in a single word. Anyway, being precise with v0 is the best way to get it to give you a really good output.
David:And I like also that your theme is such a dark. This is how we know that you are a a real developer unlike my light IDE there.
Ilan:That or my eyes hurt. So it took a while. Right? I'm not gonna walk through the entire thing, but this took about two hours of prompting, getting getting something back, and then going through over and over again.
David:Now how was how was that time split? Was it so if you put it onto a Pareto chart, what what's the very first bar? Is it time thinking about your prompt, typing out your prompt? Is it the actual machine taking its time thinking?
Ilan:Very first bar is watching the Bollywood movie that my wife and I were watching together while I was doing this. Second bar is thinking about the prompt. And then third one would be the tool thinking itself about I I would say thinking about the prompt and testing. So I would like each time I would come out with something, and I would test it out, see how it worked. It was very much like working with a developer on a problem.
Ilan:Right? You you kind of hand off your PRD, they come back with something, they demo it to you, you try it out, you give them some feedback, and then you kind of circle through and you go like that.
David:Except except the this developer doesn't say that it works on their local and calls it a day.
Ilan:Well, let me show you how well this works on my local. So after, like I said, a couple of hours, I came up with something. By the way, very cool feature here. Everything is mobile responsive. By default, if you're working in Vercel or in v zero, anything that you prompt it to do will be mobile responsive.
Ilan:But let me open this up in a new tab.
David:I also wonder whether it's accessibility compliant. Right? You know, with, like, the the ARIA tags and so forth. Yeah.
Ilan:Yeah. So I didn't check that in here. However, I have heard that it is, by default, accessibility compliant. Alright.
David:So I like this. It it already it already looks pretty cool with the basketball court and everything. So v0 generated that.
Ilan:I'll talk about this in a minute, how I got the basketball court. But we got the the basketball court. We can choose some teams. I'm just gonna use the the default names. Coloring, definitely not the the strong suit, something I would wanna work on here.
David:Speaking of accessibility, the text contrast there is punitive.
Ilan:And so I'm gonna walk through the the just initial setup steps. It also inferred a bunch of features from the screenshots I shared of the other tool, which is kinda cool. Like, for example, one of the ways to make sure that your results are more random is just to randomize the order of the team names before you launch the automated gameplay. So, you know, if if some position of a team is, for some reason, a little bit more likely to win, then you're randomizing away from, you know, whichever team always having that that position. I didn't tell it to do that.
Ilan:It just came up with that based on my screenshots. And then I told it to be able to go very fast. And here, we're gonna start. And here we go. We have some guys That's
David:so cool.
Ilan:Different uniforms who are shooting three pointers, and you see their arcs going yellow and sorry, green and red. And you end up with one team in first and a team in second. And one of the things I told it is that there has to be clear order. There cannot be any, you know, randomly two teams crossing the threshold at the same time. But pretty cool.
Ilan:Right?
David:That's cool.
Ilan:Thanks. Yeah. I I thought it was pretty cool. So a couple of things that I noted that I think are are worth mentioning. I ran out of prompts at the very end.
Ilan:And so this is why I wasn't able to finish some of the accessibility things like the the coloring. But the first court that it came up with was terrible. And I actually used ChatGPT to generate this court image, And it actually did it properly. It was, like, through multiple versions, it was using that court and overlaying everything on top of it. And then at some point, we got to some errors.
Ilan:You mentioned earlier about the little button to click to tell it that an error occurred.
David:Yeah. That's right. So when an error occurs in the application, there's a little button that shows up and says, hey. I can take care of this error for you, I think. And then you click on it, and and it tries to to solve it.
David:And in an application that I had built using v0, it took care of the problem quite nicely.
Ilan:Same thing happened here. I'm actually hovering over something where it says cannot destructure e as it is undefined at components slash basketball game. And that prompt just came from me clicking that button that David just talked about. So I went through, and in one of these errors, for some reason, it got rid of my court design.
David:So this
Ilan:is the last prompt that I think I need to give it to just have a usable product and then, you know, fixing some of the the coloring. But I thought this was pretty great to go from two years of thinking about this to two hours while watching a movie and actually have, you know, a working prototype for the product and something that, you know, with maybe another hour, I feel like I could hit deploy and let people start using it.
David:Lookout Activision. Ilan is is about to sweep the market.
Ilan:That's right. Yeah. I'm I'm gonna come up with so many shitty games you wouldn't even believe. So, yeah, that's I I thought that was that was pretty cool. And I did mention that I had done the same thing in replit at the same time.
Ilan:So while v0 was thinking, I would just copy paste the prompt into replit, at least in the initial stages when I was kinda creating the game. Replit could not do it. It came up with a really great UI for the initial setup screens, and then it failed as soon as you tried to play the game, and then it would just get stuck on a loading screen. I kept prompting it to fix that loading screen. And after four prompts and something like $3 in credits used or tokens used, it still hadn't come up with anything.
Ilan:Whereas v0, I did this all in the free tier.
David:Wow. And and yet you didn't subscribe. Think about how hurt those PLG people are.
Ilan:Well, you know, that should get us to our next section here. Right? Let's talk a little bit about the the strategy and positioning of v0. You know, where do you where do you wanna start, David?
David:Well, first, let's start about let's start talking about the ICP, the ideal customer profile that they seem to be targeting and what problem v0 is solving for them.
Ilan:Yeah. So what do you think? What what who do you think that v0 is for?
David:I feel like it is for the semi technical person to rapidly create prototypes as opposed to necessarily fully working software. But that's that's the current situation in terms of what the actual ideal is. I suspect that v0 or Vercel would be targeting a slightly broader market, maybe at whether you are technical or not. So you don't have to be technical. You can just give it an idea.
David:It'll generate a product for you, which you can then host on Vercel, which we can talk about in a little bit. So the problem really is maybe more so for the non technical people where, hey, I have this idea, but I don't know how to program. So this is gonna solve it for you where you talk in natural language, you just describe the thing that you want to make. And even if you're not good at prompt engineering, maybe you could converse your way through it.
Ilan:Yeah. That makes sense. I I have the same feeling, and I think that if I was a cut above where I am in terms of my know how in terms of development, that I probably could have gotten to where I got to in this tool with fewer prompts. And even in their FAQs where they talk about or it's not even FAQs, but they have an article about, like, best practices for using v0. They literally say to you to tell it to use this library or use this particular type of CSS code here, and it will do really well with that kind of prompt.
Ilan:So agreed with you. It's it's for the more technical kind of user. Like, I can imagine somebody who's maybe I've met quite a few designer front end developer crossovers in my career, and I feel like those would be the the ideal customer profile for v0, you know, be able to, like, really quickly whip up a a prototype.
David:Yeah. And and and, you know, you you picked prototype as well rather than a full on product that is going to be ready to go to market.
Ilan:Mhmm.
David:You know, the the interesting thing is that the the things that we created don't have a very high dependency on the back end, on a complex back end or complex architecture
Ilan:That's right.
David:Where where you might need to call on third party APIs to do this and that.
Ilan:Mhmm.
David:I suspect that v0 would be able to do something like that to some extent, but I I I wonder what its limitations are.
Ilan:Yeah. They I noted that they had some kinda new feature pop ups at the bottom of the the screen while I was testing it out. And a couple of the things they mentioned were one that you could now prompt it to create a database for you. Another was that you could prompt it
Ilan:to use ChatGPT in the back or actually, I think they said any of the the main LLMs, you can prompt it to use those, and you can prompt it to integrate with Stripe for payments. So they're clearly working on that.
David:Yeah. Well, that's that's really exciting. Speaking of Stripe and payment, you know, why don't we talk a little bit about the
Ilan:What a transition there, David.
David:Or the the pricing model. How about that? So you said that you ran out of prompt, was it? Is is that the main way that they monetize?
Ilan:So they're they have a very generous free tier in in v zero. And, yes, they monetize. They have a, like, a basic $20 a month service or or tier, which is the next one up after free and then a $200 a month super user tier. And the main value prop that they're offering for upgrading your tier is the number of prompts that you get.
David:It sounds like it's incentive for you to have massive prompts each time that you give it one.
Ilan:Mhmm. Yeah. And also maybe why those really long prompts are very helpful. You know, if you're gonna use v0 in your team, maybe think about, you know, taking it away. Maybe go into ChatGPT and try and get ChatGPT to help you build a good prompt for v0.
Ilan:But, yeah, they're they're trying to get you to use as many prompts as as possible, and it's something that the the founder talked about. The tool is the people who are most comfortable with the tool are comfortable with, like, continuously prompting it and kind of, like, tweaking it and directing it towards what they're trying to get to. What's interesting to me in terms of a growth strategy is why they don't give you an option just to add some extra prompts in the moment when you need them. That's that you know, we have a a category for stick it in the backlog. Right?
Ilan:The the product feature that they really could use. And that seems like such a a great way to eke out a few extra shekels from the, you know, the free tier users or those basic tier users is, hey, you you've arrived at the the last point. You don't have to upgrade fully. You don't have to get $20 a month. But for an extra $10, we'll give you a 50 more prompts and, you know, so you can keep going with your project without having to commit to upgrading.
David:That's a great idea. It makes me think about how mobile games would be doing that. Right? Like, oh, you know, you need just a few more crystals to finish this level. Just buy it right now for $5.
David:It's fine.
Ilan:Was there anything else that you noted about their business model or pricing model that you wanted to touch on?
David:I thought it was interesting to compare it to similar products, like, say, Replit, which would be using checkpoints as how they would charge you. I like here because you have a little bit more control over the pricing as opposed to on on Ruplit where it just kinda goes and decides for you when it needs to make a checkpoint.
Ilan:Yeah. Agreed. The the pricing model of v0 as somebody coming in and who actually thinks about, hey, maybe I would wanna use this tool, my day to day toolbox or or week to week toolbox, it felt a little more honest.
David:And what's interesting also is the how generous the free tier is. And, you know, I I I wonder whether that has to do with how they really are trying hard to get people to host the application on Vercel. As we said, Vercel being the company that makes v0. I think the end game is that they would want all these applications to be hosted by them.
Ilan:Yeah. Absolutely. I mean, they make it super easy to deploy to Vercel. And just for those of you who don't know, as David said, Vercel is a product that allows you to host. And the whole idea is, like, you can set up your whole cloud AWS infrastructure, and that takes a lot of time and effort, or you can just deploy with Vercel.
Ilan:And Vercel handles scaling and database sizing and making sure that you can deploy to millions of users all at the same time and whatever, you know, whatever you need to hire an entire DevOps team to handle. Vercel just handles that for you. So really, that's where they're making most of their money. It's not really from v0 yet.
David:Yeah. I also noticed that they did they did not have any referral program, which Replit does. And, you know, one would think that in a sort of markets that v0 is in, that word-of-mouth really is a bit of a thing.
Ilan:Yeah. Absolutely. I mean, they they clearly have a PLG strategy at least for the types of users that we are. Now one thing, they did have an enterprise an enterprise pricing tier, which as I recall when I looked at Replit, they did not have or at least did not explicitly call out their kind of team pricing tier. I do believe that v0 has quite a few enterprise level clients where they actually have development teams who are consistently using v0 as part of their day to day.
Ilan:So I do wonder if maybe the the reality here is that they they have a PLG growth model as a as a side hustle, and the real growth model is more sales led.
David:So what do we what do we think? Is this artificial, or is it intelligence?
Ilan:I lean to intelligence. I mean, the I was pretty impressed with what I was able to do with v0 in not much time comparing it to one of its main competitors. And the fact that it was able to give me a better product in the same amount of time was was impressive. The main thing is that it really is for those product teams who are a little bit more technical still, product teams, whatever teams, users in general, who are a little bit more technical. But I would I can totally see how this could accelerate your ability to bring prototypes to market or to your users to validate ideas faster.
Ilan:I call it intelligence. How about you?
David:I'd say so as well. I was able to three shot a little product that had been on my mind for some time, and it was able to do it. And it looked quite nice with with just three little prompts. One of which was just continue, by the way. I didn't spend that many tokens there on that one.
David:So this is really making me think seriously about maybe it's a tool that I would actually pay for in order to create these kinds of prototypes. Would you would you pay for this? Would you pay money for this?
Ilan:I'm seriously thinking about it. I think, you know, both of us work with with product teams in our day jobs. And after using v0 and replic back to back, I would say that this one, considering the types of people who I work with on the team, this would probably be my recommendation in terms of a tool for us to subscribe to for our team.
David:What about you? What do you think? Yeah. I'd say so. This is something that I would certainly recommend that that people try out at the very least, And I wouldn't be surprised if some people begin to pay for it.
David:Yeah.
Ilan:Unfortunately, we can't get any of that referral money, though.
David:Darn it. Alright. So that's that's it. That wraps up our review of v0 by Vercel. And so if you have any ideas of what we ought to review next or if you have any feedback or ideas for us, then let us know.
Ilan:Yeah. Definitely. And especially if you have new categories that you think that you'd like us to add here, we'd love to hear your thoughts. And wherever you're listening to this, you just find us there and click like and click subscribe. And you can also follow us on YouTube and X and probably by the time this is out, Bluesky and Threads as well.